Ask yourself, would you rather have a source of relevant traffic that’s inline with the customer’s demand of specific results based on their search, or would you rather keep paying a recurring amount of payment for traffic until you decide not to pay, you receive no more traffic.
Now, let’s not get it wrong. SEM is the best way to get target traffic, but make sure you have a dual strategy. Both SEO and SEM strategies are good long term so you can have a balance of both worlds.
From：http://landingpage.com/when-it-comes-to-seo-or-sem-which-is-the-longer-term-value-investment/
When it comes to SEO or SEM, which is the longer term value investment?
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