Click or Not, Shot or Not? That Moment is Too Short to Neglect

I got chance to watch a movie this weekend. It is “Fight Club”.

Here I paste the movie introduction below:

In this darkly comic drama, Edward Norton stars as a depressed young man (named in the credits only as “Narrator”) who has become a small cog in the world of big business. He doesn’t like his work and gets no sense of reward from it, attempting instead to drown his sorrows by putting together the “perfect” apartment. He can’t sleep and feels alienated from the world at large; he’s become so desperate to relate to others that he’s taken to visiting support groups for patients with terminal diseases so that he’ll have people to talk to. One day on a business flight, he discovers Tyler Durden (Brad Pitt), a charming iconoclast who sells soap. Tyler doesn’t put much stock in the materialistic world, and he believes that one can learn a great deal through pain, misfortune, and chaos. Tyler cheerfully challenges his new friend to a fight. Our Narrator finds that bare-knuckle brawling makes him feel more alive than he has in years, and soon the two become friends and roommates, meeting informally to fight once a week. As more men join in, the “fight club” becomes an underground sensation, even though it’s a closely guarded secret among the participants. (First rule: Don’t talk about fight club. Second rule: Don’t talk about fight club.) But as our Narrator and Tyler bond through violence, a strange situation becomes more complicated when Tyler becomes involved with Marla (Helena Bonham Carter), whom our Narrator became infatuated with when they were both crashing the support-group circuit. Based on the novel by Chuck Palahniuk, Fight Club was directed by David Fincher, who previously directed Pitt in the thriller Seven.

Edward finally realized that Tyler is inside of him. They are the same person. When he realized that he figured out that the gun came back to his hand and he shot himself. He said to himself that he can not live like this any more. He live more and more like Tyler, so he killed Tyler by shotting himslef.

There always a bad man and a rightout man inside of each person. Like bible said, So I find this law at work: When I want to do good, evil is right there with me. For in my inner being I delight in God’s law; but I see another law at work in the members of my body, waging war against the law of my mind and making me a prisoner of the law of my mind and making me a prisoner of the law of sin at work within my members. What a wretched man I am! Who will rescue me from this body of death? — Romans 6:21~24

Clients who have two persons inside them as well. Click, or not? That moment is so short that they just to need to get a reason for them to move forward. They might quit maybe simply because they are really busy.

What you need to do is just prepar all that you can do before your landing page launch especially some CTA banners and buttons. Think about what your client meight think at that monment just like Edward try to make a decision weather to shot himslef or not.

 

Click or Not, Shot or Not? That Moment is Too Short to Neglect