Landing Page Design Examples

1. Right Signature – Signup landing page

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What I like

• Nicely encapsulated form: The first thing you see on this page is the form – it’s beautifully positioned and designed for clarity using the rule of encapsulation. And it will always be above the fold.


• Clear info about what you’ll get, including freebies for extra incentive: The text beneath the button helps put the visitor at ease by describing what will happen next – and the addition of some free usage is a good incentive to sign up.


• A headline that describes exactly what the product does: I love this headline. It’s so clear and to the point that you couldn’t fail to understand what the service does instantly.


• Demonstration of simplicity: The 3-step design below the main area makes it really quick to understand how the service would be used, which will limit the number of bad leads you’ll get as they know what they’re signing up for.


• High profile testimonials: Big trust factors come from these testimonials and they help describe the benefits at the same time as showing off the exposure the service has received.

Things I’d change or test

• Nothing!: I could go on all day about why I like this page, but I have too many more to write so I’ll stop now. Great job RightSignature.

2. Monetate – Ebook download landing page

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What I like

• Design of eBook image shows professionalism: By having a nicely designed cover you show that time and effort went into it’s creation (as opposed to a boring plain white cover).


• Simple bullets break down why you would want the eBook: The headline for the bullets “You’ll learn” really sets the tone that it’s useful and listing what you will get out of reading it (as opposed to what’s in it) is a much stronger benefits driven approach.


• Clear definition in headline of what you’ll get: Sometimes it’s nice with an eBook to know it’s not War and Peace. By limiting this to 10 tips, they stand a good chance of increased conversions by providing an easy to consume resource. While long eBooks can be authoritative, they often go unread.

Things I’d change or test

• Social sharing location: People are more inclined to share something right after they actually get it. So I’d suggest placing the social sharing buttons on the form confirmation page. This also has the benefit of removing distractions from the main page.


• Preview: People react well to the psychology of try-before-you-buy, so adding a preview of the eBook (first chapter or a few choice pages) would help people know what they are exchanging their personal data for.

3. Alta – iPhone app callback landing page

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What I like

• Crystal clear headline: The headline makes is obvious that they are an iPhone app dev company and the phrasing makes it feel like they’ll take the pressure off your hands and get it built for you (knowing that everyone needs an iPhone app but has no time to build one). Us included


• Action oriented form headline: There’s no dilly dallying with the form header (one of the most important elements of a lead gen page). “Get your project started” inspires you to take action.


• Client testimonial video: Great testimonial! It has a nice written one coupled with a video. You also get to see what the app is which shows you the quality of their work.


• Confident benefit statements: All of the statements in the main content area are titled in a way that makes the company sound very confident in their ability = trust x10.


• Guarantee: A guarantee is always a nice way to lay out a security blanket. iPhone apps are often rejected from the App Store – but they guarantee you entry – big win.

Things I’d change or test

• Umm, nothing: It’s a great page. I was worried when I saw the contact us button at the bottom (thinking they were mixing click-through with lead gen) but it just pushes the page back up to the form. Nicely done.

From：http://thelandingpagecourse.com/landing-page-design-examples-critiques/

Landing Page Design Examples